Intraview
|
7
3. How did your competitors respond when you
entered the market with Intracare products
and how did you beat them?
Our competitors - that was a very interesting story. At
the beginning of our development, we were a small,
unknown company with no weight in the market. No
one had heard of us, or the products from Intracare.
Gradually, our products became recognisable, but we still
occupied an insignificant share of the market. At first, the
competitors did not take us seriously and talked about
us with a smile. But after a while we steadily began to
conquer the market, win new customers, which included
offering better quality and affordable products from
Intracare.Today, almost every company in the agricultural
business, whether pig, poultry or livestock, knows the
brand Ramon Agro and Intracare.
4. What can Intracare improve to increase your
Intracare sales?
Intracare already makes a huge contribution to the
development of our joint business operations. For
example, by the consultancy support given to our
specialists on any technical and commercial issues, and
organising training at the Intracare office for the whole
team to boost the level of professionalism. Other things
include joint participation at specialised trade fairs and
seminars, joint experiments in the form of masterclasses,
visiting key accounts, assistance in marketing and so on.
So what is left to desire? Only one item - further growth
and that means expansion of the product line and the
emergence of new, high-quality innovative products in
the style of Intracare. And our team will be happy to
sell them!
5. Do you have a golden tip for other Intracare
distributors?
Always try to achieve more and believe in the new
concepts of Intracare. Intracare may only offer a small
range, but every product is a rough diamond which can
be polished to create a very valuable diamond.
6. What is your favourite Intracare product?
Our favourite product from Intracare is, of course, Intra
Hydrocare.This is the first product, the one with which
our company entered the market and started to acquire
a positive reputation. In our country there have been
many attempts by our competitors to recreate the
Intra Hydrocare formula, but so far no one has been
successful.
As our colleague once wrote in a scientific publication:
“The chelated silver bubbles will save the world”
7. How do you see the future of our
cooperation?What do you want to achieve
and what will be your strategy?
We see our future cooperation continuing in the same
close and active interaction of the specialists at both
our companies, just like now, and in the future growth
and development of our joint businesses. Perhaps with
the addition of some new products from the innovative
Intracare laboratory. Perhaps in some new directions, for
example, fish farming and the food industry.
We would like to express our deep gratitude to all the
Intracare teams for their help in the daily work and
the operational support that the company’s specialists
give us in solving any issues that occur. Over the course
of our cooperation we have become not only a well-
coordinated team of professionals, we have become a
big united family.
Company information
• Company name:
Ramon Agro
• Company founded on: 2-5-2007
• Number of employees: 14
• Company location:
Moscow (with additional
office in Belgorod)
• Sales share (%) Intracare products compared
with rest of product portfolio: 83 %
